Chapter 1: An introduction to local SEO, why it's pivotal for small businesses, and a roundup of the current trends. 

 Chapter 2: A deep dive into keyword research tailored for local SEO, including tools to help you identify and analyse local keywords. 

 Chapter 3: Tactics for on-page optimisation focusing on local SEO, how to structure your website, and the lowdown on local schema markup. 

 Chapter 4: Valuable link-building strategies specific to local SEO, and the tools to aid your efforts. 

 Chapter 5: A comprehensive guide to optimising your Google Business Profile, complete with insights and analytics. 

 Chapter 6: A dedicated chapter on managing online reviews and reputation – two crucial components of local SEO. 

 Chapter 7: Key insights on local mobile SEO, including creating a mobile-friendly website and best practices. 

 Chapter 8: Practical tips for local social media optimisation and advertising, to expand your local reach. 

 Chapter 9: An in-depth look at Google Analytics for local SEO, and how to measure your success. We've also added a Bonus Chapter for businesses with physical premises, like pubs, restaurants, cafes, and stores, highlighting how to effectively use QR codes to boost your local SEO. 

Finally, you'll find a clear action plan to recap everything you've learned, and a look at the future trends in local SEO. 

This guide is more than just a manual. It's your ticket to climb search engine rankings, reach your local customers more effectively, and ultimately, grow your business. Don’t let your business be a needle in the digital haystack. 

This Local SEO Guide is a digital download consisting of 54 A4 pages, neatly organized to provide an effortless navigation experience. So, are you ready to welcome increased visibility and local customers? 

 Get a head start on your competitors and harness the power of local SEO with our comprehensive guide. Because at the end of the day, there's no business like a local business