Introduction – Why Every Product Needs a Launch
out by showing you how effective launch planning will help you maximize sales,
reduce stress, and avoid costly mistakes and technology problems. You’ll find
out why most product launches fail and how you can make sure yours is a big
Steps for Success in the Product Pre-Launch Phase
discover the steps you need to take in your ‘pre-launch’ phase of the launch
process. These are the actions that will ensure you get immediate sales, meet
your timelines, and get your customers into a ‘buying mindset’ BEFORE you go
live and start accepting orders. These are also the critical planning tasks
that guarantee your sanity during the launch itself!
The Product Launch Phase
In Module 3,
you’ll dive into the actual launch phase, when your cart or doors open and you
begin making sales. You’ll find out the success factors for a smooth and
efficient launch, and also what it takes to maintain and build excitement that
leads to greater sales.
Post Launch Priorities
launch time ends, your activity isn’t quite finished and you’ll love the
reasons why... In Module 4, you’ll uncover the strategies that contribute to
repeat sales, customer loyalty, and the increased success of future
launches. Remember what I said earlier
about alignment – that’s all here in this module.
Basic Product Launch Project Management 101
profitable launch relies on good organization skills. In Module 5, you’ll
explore the best practices for managing your product launch, so that everything
runs seamlessly, your customers are well taken care of, and no little detail is
forgotten. Plus I’ll give you a spreadsheet to keep track of it all!
Then You’ll Create Your Own Launch Strategy
By this stage
you’ll have learned all key tasks for every phase of your course launch process
and you’ll started planning your next launch. In the concluding module, you’ll
spend time putting together your final action plan. You’ll get more tips for
effective launches, and you’ll identify your next steps for ensuring you have the
perfect launch formula for you that you can use over and over again.